Instead, they doubled down on ensuring YouTube was a “stage for everyone to participate”-specifically someone who was simply looking to have a human experience, to laugh, to share their talents, to learn something. ![]() ![]() They weren’t even particularly concerned about video quality. Unlike other video-sharing sites at the time (and it’s easy to forget now that there were hundreds), YouTube was built in Flash (every other product required people to download software), it didn’t curate long-form professional content, or take the celebrity-driven approach that many advisors were suggesting. When she became the company’s first head of marketing and communications in December 2005, she immediately hunkered down with its cofounders to decide what-and who-they were about. Julie Supan says the reason is simple: “We sold the emotion.” ![]() There are plenty of theories for why YouTube became one of the fastest growing startups in Silicon Valley history.
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